Following on from the Sign and Exhibition Style Guide developed for the Bell Tower in 2015, Creative Spaces was approached to redesign the retail space on the ground floor of the Bell Tower. As the Bell Tower is situated within the new Elizabeth Quay development, it was felt that the current retail displays were looking outdated and tired and needed a refresh to match the vibrancy of it’s surroundings. Visitors also had difficulty locating the entrance to the Tower, so clear signage was also a priority.
We designed a new layout for the space incorporating a new materials palette, custom cabinetry and acrylic fixtures, loose furniture, new way finding and interpretive signage.
This project was completed in July 2016.