The Murchison GeoRegion is a unique and picturesque region located in outback Western Australia. The proposed self-drive trail will take tourists through a number of ancient sites and landmarks in the region. We developed an earthy, organic brand that communicates all the region has to offer. The brand mark is an abstract interpretation of the ancient lands and brilliant skies that are a trademark of the Murchison. The deliverables included a brand style guide, complete with interpretive signage design, a trail guide booklet and brand merchandise.
The Murchison GeoRegion is on track to become the first official geopark in Australia. The region is a unique part of the country and should be on everybody’s travel bucket list.
This project was completed in October 2019.